Monday, March 28, 2011
Update about Silestone
Silestone has done a great job in marketing their engineered quartz countertop products and have gained name recognition in the general marketplace. But not only are they a manufacturer of the engineered quartz products, they are also fabricators. Yes, that's right, they own their own fabrication companies called Stone Systems. And Stone Systems only sells to the big box stores like Home Depot and Lowe's. Vertical integration like this allows Silestone to capture greater downstream profit margins that are otherwise split among independent fabricators and dealers or designers. Consequently, Silestone is a competitor for every independent fabricator or K&B company, like mine, out there. In marketing speak, this is called a category killer. So, dear customers, I ask you to consider other sources for your engineered quartz and marble countertops. Instead of Silestone, we like Caesarstone, COMPAC and ZODIAQ and are very happy with their pricing and quality and we never have callbacks. Come look at samples and ask us for a free estimate. Our fabricators are artisanal and independent and completely licensed and insured.
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